SEO audit: a complete guide to the basics

While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results.

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seo audit

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  • You can then export pages with little to no content and identify page-level action items on how to fix each one.
  • This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.
  • I tested the same piece of content in both ChatGPT and Claude.
  • This is exactly why every recommendation provided by a tool needs manual verification.

To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze. These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need. An XML sitemap, on the other hand, is a piece of code that you submit to Google to help make it easier to crawl and index every page on your sitemap.

They look at keywords your website ranks for in search results, as well as your site traffic from those keywords. High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively. For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content.

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seo audit

But if they’re rural users on slower connections or older devices, site speed and visual stability become critical. In this case, you need to ensure that Google prioritizes and crawls important pages frequently without wasting resources on pages that should never be crawled or indexed. For a full list of JavaScript SEO common errors and best practices, you can navigate to the JavaScript SEO guide for SEO pros and developers. This step alone can save you huge headaches and ensure no major technical SEO blockages. Conducting the audit is only part of the battle – now you need to translate findings into action.

seo audit

An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival BHS Links tactics to identify areas for improvement.

An Inside Look at WebFX SEO Audit Pricing

seo audit

The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them. These are really great for helping search engines find new pages to crawl. If your site uses WordPress, you can use a plugin to generate your sitemap.

seo audit

If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources.

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